Dalam pelatihan The Secrets for Selling to the Subconscious Mind ini, dibahas bagaimana penelitian di bidang neuroscience memiliki dampak terhadap bagaimana kita membuat, membeli, menjual dan menikmati segalanya.
Pelatihan ini juga menggali lebih dalam tentang bagaimana menerapkan ilmu pengetahuan baru ini untuk mempertinggi taraf kehidupan pelanggan.
Materi Pokok
- Introducing the Buying Brain
- $1 Trillion to Persuade the Brain
- Neuromarketing Technology
- Your Customer’s Brain Is 100,000 Years Old
- The Primal Brain in the Modern World
- The Five Senses and the Buying Brain
- The Boomer Brain Is Buying
- The Female Brain Is Buying
- Learning about the Female Brain
- Neuromarketing and Baby Care Products
- Spending Power of Moms
- The Empathic Brain Is Buying
- Neuromarketing Measures and Metrics
- The Consumer Journey Framework
- The Buying Brain and Brands
- The Buying Brain and Products
- The Buying Brain and Packaging
- The Buying Brain in the Aisle
- The Buying Brain and Advertising
