Strategic Marketing ensures the sustainability and strengthens the products/services of a company in any market. It does this by positioning its strengths and resources, using a targeted plan. This increases the sales in both a Niche, and a Mass market. Strategic Marketing identifies the product development, promotion, advertising, creative, distribution, etc. Strategic Marketing determines a successful marketing mix, the targeted segments, positioning, and resources.
As customers multitask, switch channels seamlessly, and filter out interruptive, noise-based communications, the need for a multichannel, integrated approach has never been greater. This course will help you to plan, execute, and measure successful multichannel, integrated marketing that encompasses traditional and new media together.
This programme includes a series of participative activities which will help guide the delegates to produce a carefully analysed marketing strategy to move their company forward. By the end of the programme, delegates will have acquired the thought processes, frameworks, and analysis tools needed to constantly optimise their strategy to meet the demanding conditions of the marketplace.
