Crisis Management in Public Relations
Crisis Management in Public Relations
Deskripsi
Penguasaan aspek komunikasi massa/publik yang efektif dan tepat sasaran akan memberi pengaruh signifikan terhadap reputasi organisasi dan perusahaan. Oleh karena itu, upaya-upaya untuk meningkatkan keterampilan dan efektifitas komunikasi massa terutama pada saat krisis harus mendapat prioritas. Melalui keterampilan komunikasi massa/publik yang efektif, tentu saja suatu organisasi akan tetap mampu mempertahankan reputasi dan produktivitasnya, terutama pada saat dalam kondisi krisis dan berada dalam tekanan media massa.
Tujuan
Pelatihan ini akan membahas mengenai Crisis Management in Public Relations Sehingga diharapkan mampu memahami dan mempelajari secara mendalam langkah-langkah konseptual aplikatif dalam rangka menangani krisis yang terjadi serta berada dalam tekanan publisitas negatif oleh media massa.
Materi
The Foundation of Good Public Communication Techniques Corporate Reputation Management Best and worst reputations Measuring reputation – good and bad Stakeholders and audiences Corporate PR planning, objectives and strategies Mass Communication Strategy to Maintain Organizational Reputation Crisis Communications Communication Characteristics of a Crisis Strategic Crisis Communications Crisis Communications Policies & Principles Court of Law vs. Court of Public Opinion Communicating with Stakeholders – victims, employees, business partners, local community, regulatory agencies, etc Operational zing Crisis Communications Media Relations: Concepts & Practices Media Crisis Communications What are the actions that must be conducted? What is the communication strategy in curing the crisis? What needs to be done to regain the image of the company or organization? What is the strategy to face public questions including employees to minimize its impact? Building Strengthening Communications Team for Our Organization – How to Prepare & Handle Media Crisis Communications in the Future?
Metode
Pre-test Presentation Discussion Case study Post-test
Fasilitas
Training Kit (Tas, Hand out, Flashdisk, Block note, Pulpen dll) Souvenir 2x Coffee Break, 1x Lunch/day Sertificate PRICE (Running dengan kuota minimal 5 peserta)