Penguasaan aspek komunikasi massa/publik yang efektif dan tepat sasaran akan memberi pengaruh signifikan terhadap reputasi organisasi dan perusahaan. Oleh karena itu, upaya-upaya untuk meningkatkan keterampilan dan efektivitas komunikasi massa terutama pada saat krisis harus mendapat prioritas. Melalui keterampilan komunikasi massa/publik yang efektif, tentu saja suatu organisasi akan tetap mampu mempertahankan reputasi dan produktivitasnya, terutama pada saat dalam kondisi krisis dan berada dalam tekanan media massa.
Deskripsi
Tujuan
- Pelatihan ini akan membahas mengenai Crisis Management in Public Relations sehingga diharapkan mampu memahami dan mempelajari secara mendalam langkah-langkah konseptual aplikatif dalam rangka menangani krisis yang terjadi serta berada dalam tekanan publisitas negatif oleh media massa.
Materi
- The Foundation of Good Public Communication Techniques
- Corporate Reputation Management
- Best and Worst Reputations
- Measuring Reputation – Good and Bad
- Stakeholders and Audiences
- Corporate PR Planning, Objectives and Strategies
- Mass Communication Strategy to Maintain Organizational Reputation
- Crisis Communications
- Communication Characteristics of a Crisis
- Strategic Crisis Communications
- Crisis Communications Policies & Principles
- Court of Law vs. Court of Public Opinion
- Communicating with Stakeholders – Victims, Employees, Business Partners, Local Community, Regulatory Agencies, etc.
- Operationalizing Crisis Communications
- Media Relations: Concepts & Practices
- Media Crisis Communications
- What Are the Actions That Must Be Conducted?
- What Is the Communication Strategy in Curing the Crisis?
- What Needs to Be Done to Regain the Image of the Company or Organization?
- What Is the Strategy to Face Public Questions Including Employees to Minimize Its Impact?
- Building Strengthening Communications Team for Our Organization – How to Prepare & Handle Media Crisis Communications in the Future?
Metode
- Pre-test
- Presentation
- Discussion
- Case Study
- Post-test
Fasilitas Training
- Training Amenities
- Training Kit (Tas, Hand out, Flashdisk, Block note, Pulpen, dll)
- Certificate
- Souvenir
- 2x Coffee Break, 1x Lunch
Running minimal dengan 5 peserta yang mendaftar.
